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Heir Associates

Robert E. Reich

CEO
  • ABOUT
    • OUR TEAM
    • COMMUNITY & INDUSTRY INVOLVEMENT
    • STRATEGIC RESOURCES
    • OUR HOLISTIC PROCESS
  • SOLUTIONS
    • PERSONAL SOLUTIONS
    • BUSINESS SOLUTIONS
    • LIFE PLAN STRATEGIES FOR YOUR BUSINESS
    • NAVIGATING INCOME TAX
    • LIFETIME OF HOPE
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© 2026 New York Life Insurance Company. All rights reserved.

Certain materials may be owned or administered by third parties and are used with permission.  New York Life Insurance Company owns the NEW YORK LIFE, NEW YORK LIFE Blue Box logo, and certain other trademarks displayed on this site; other trademarks remain the property of their respective owners.

New York Life Insurance Company or its affiliates (collectively, “NYL”) own or license all NYL content and materials available on this site. You may save designated materials on your own computer or print them for your personal use. Any other use of these materials is prohibited.

All content, material, and links on this site is provided AS IS for your convenience and for general informational purposes. Your purchase of any insurance or financial product remains governed by the terms of the insurance policy, annuity contract, or other offering documents provided in connection with the purchase. No contrary terms or information available on or through this site modify those documents.

For more information about NYLIFE Securities LLC and its investment professionals.

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Horizontal White with Colored icon
  • ABOUT
    • OUR TEAM
    • COMMUNITY & INDUSTRY INVOLVEMENT
    • STRATEGIC RESOURCES
    • OUR HOLISTIC PROCESS
  • SOLUTIONS
    • PERSONAL SOLUTIONS
    • BUSINESS SOLUTIONS
    • LIFE PLAN STRATEGIES FOR YOUR BUSINESS
    • NAVIGATING INCOME TAX
    • LIFETIME OF HOPE
  • EDUCATION
    • NEWSLETTERS
  • GET IN TOUCH
Disclosure

Robert Reich, Stanley Schofield, and Danny Li are agents licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in select jurisdictions. Insurance products and services may be offered only in jurisdictions where the agents are properly licensed. State license numbers shown where specifically required. Additional jurisdictions available upon request.
Robert Reich (CA Insurance License #0H34950).
Stanley Schofield (CA Insurance License #4004165).
Danny Li (CA Insurance License #0H34176).

As a New York Life Agent, Robert Reich is licensed and authorized to offer insurance in California, but HEIR ASSOCIATES may not be. For additional information on California licensure status, please click here.

As a New York Life Agent, Stanley Schofield is licensed and authorized to offer insurance in California, but HEIR ASSOCIATES may not be. For additional information on California licensure status, please click here.

As a New York Life Agent, Danny Li is licensed and authorized to offer insurance in California, but HEIR ASSOCIATES may not be. For additional information on California licensure status, please click here.

The following individuals are Registered Representatives of and offer securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company:
Robert Reich, 733 Bishop St Ste 2200, Honolulu, HI 96813, 808-227-2581.
Stanley Schofield, 170404 N 2740 Rd, Duncan, OK 73533, 520-266-2966.
Danny Li, 4320 Hanwell Dr, Frisco, TX 75034, 626-321-5504.

Danny Li is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company. Advisory services are offered only in jurisdictions where the financial adviser and Eagle Strategies LLC are properly registered.

Robert Reich is a Member Agent of The Nautilus Group®, a service of New York Life Insurance Company.

Heir Associates is not owned or operated by NYLIFE Securities LLC or its affiliates.

Neither Heir Associates nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

This website is intended for informational purposes only. Insurance, securities, and advisory products and services are available only in jurisdictions where the applicable representative and entity are properly licensed and registered. No offers may be made or accepted outside those jurisdictions.

Copyright 2026. New York Life Insurance Company. All Rights Reserved.

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